Decisio
Reading the commercial model.
Sample Business
NOVA Beverages India · Aug 2026
Decisio
Reading the commercial model.
Ask Decisio
Ten management questions. Select one and Decisio will analyze the commercial model, show the evidence, and recommend a direction.
Answer
Company realization moved −0.6%. Gross-to-net is +11.6%. General Trade is the weakest realization cut at −4.4%. Mix effect +₹3.2 Cr; price/net −₹5.9 Cr.
Evidence
General Trade: −4.4%
Quick Commerce: −1.1%
Wholesale: +0.3%
HoReCa: +1.4%
Interpretation
Recommended action
Inspect discount corridors and pack mix in the leaking channel before changing list price.
High confidence