Scenario Lab
Scenario Lab
What happens if we act? These outcomes are simulated. They are directional estimates under stated assumptions — never guaranteed.
Levers
Scenario
Increase price 4%
A measured list-price increase across the portfolio.
What happens if we act?
Simulated
Preparing visual.
Delta +₹10.5 Cr versus the latest-month baseline.
Interpretation
+₹10.5 Cr monthly revenue versus the ₹413.3 Cr baseline. Volume −1.4% at elasticity -0.35. Realization +4.0%.
- Volume sensitivity
- Medium
- Margin direction
- Positive
Sensitivity. If elasticity is −0.6 instead of −0.35, revenue impact falls to +1.5%.
Risks
- Modern Trade may not accept the increase in full.
- GT could offset the increase with deeper discounting.
Assumptions
- Other drivers held constant. Competitive response, seasonality and input costs are unchanged.
- Impact window. Next full month, versus the latest month baseline.
- Price elasticity. −0.35 portfolio average. Premium packs are assumed less elastic than core.