Sample Business
NOVA Beverages India
Fictional Indian FMCG beverage company across carbonated soft drinks, juice, energy, water and sports drinks. Annual revenue approximately ₹5,500 Cr NSR.
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Dataset
NOVA Beverages India — synthetic commercial warehouse
Coverage
- 12 month decision window
- 24 months of facts for year-ago comparison
- 14 states · 32 territories · 7 channels
- 5 categories · 9 brands · 53 SKUs
- 1,24,656 fact rows
Data health
100
healthy
Completeness 100%. Latest month closed. Year-ago coverage is complete. No negative facts. Trailing twelve-month revenue ₹5,500.0 Cr.
Measures
| Metric | Definition | Calculation |
|---|---|---|
| Revenue | Net billed sales value for the selected slice and period. | sum(revenue) |
| Volume | Physical volume in litres. Used as the quantity driver of revenue. | sum(volume) |
| Realization | Average net value captured per litre. Moves with price, pack mix and discounting. | sum(revenue) / sum(volume) |
| Growth | Change versus the same period last year. | (current - year_ago) / |year_ago| |
| Contribution | Share of a parent movement explained by a child slice. Additive on a year-ago base. | (slice_now - slice_year_ago) / parent_year_ago |
| Distribution | Numeric outlet reach — billed outlets in the slice. | sum(outlets) |
| Rate of Sale | Throughput per billed outlet. The productivity of distribution. | sum(volume) / sum(outlets) |
| Mix | Share of parent revenue represented by the slice. | slice_revenue / parent_revenue |
Data quality report
Validation passed. 1,24,656 sales facts, 31 distributors, 156 routes, 36,000 synthetic outlets.
No negative distributions, share totals reconcile, NSR = gross − discount, pack combinations are valid, and route/distributor keys resolve.
Dimensions
Time
Monthly commercial period.
Category
CSD, juice, energy, water or sports drinks.
Brand
Brand within a category.
SKU
Sellable pack.
Geography
State or metro market.
Channel
Route to market.
NOVA sample workspace
- Upload
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The panels above describe the built-in NOVA sample. To analyze your own file, use Upload Your Data — Decisio Free stays in this session and does not replace the sample workspace.