Decision required
Should we increase Maharashtra promotion support?
Maharashtra growth has slowed from a mid-teens run-rate to high single digits. The reflex is to spend.
criticalDecision RequiredSales Director, West
Decision memory
Decisions
A decision is a first-class object. It has evidence, options, an owner and a review date — not a chart annotation.
Needs decision
Decision required
Do we halt Karnataka outlet expansion until productivity recovers?
Karnataka added reach. Rate of sale did not come with it.
highInvestigatingSales Director, South
Decision required
Do we reallocate premium packs into Karnataka and Telangana?
Premium packs are growing faster than the portfolio and remain under-distributed.
highOpenCategory Head, Beverages
Decision required
Should General Trade pricing architecture be corrected?
GT is keeping volume and leaking value. A scheme will not fix an architecture problem.
highDecision RequiredRGM, National
In execution
Decision required
How do we protect Modern Trade growth without buying it from GT?
Modern Trade is accelerating. It must not be funded by discounting GT.
mediumIn ExecutionSales Director, Modern Trade
Review due
Decision required
Do we buy energy share with spend, or build Pulse where productivity is already high?
Energy is a growing category where NOVA is losing share to Alpha Beverages.
mediumReview DueCategory Head, Energy
Closed
Decision required
Do we treat Tamil Nadu as the reference market for recovery actions?
TN is the working playbook. The question was whether to treat it as a trophy or a transfer.
watchClosedCEO Office