Performance
Revenue +5.1%.
Decisio
Reading the commercial model.
Sample Business
NOVA Beverages India · Aug 2026
Sample Business
NOVA Beverages India · Aug 2026
Decisio
Reading the commercial model.
Sample Business · NOVA Beverages India · fictional data
Commercial intelligence
Explore the commercial drivers behind your business performance.
Where is growth coming from?
Performance
Revenue +5.1%.
Markets
Maharashtra is a large market that is not growing with the company.
Portfolio
3 SKUs generate 70% of incremental growth, increasing portfolio concentration risk.
Revenue growth
Of the +₹20.2 Cr revenue move, volume is +₹22.8 Cr, mix +₹3.2 Cr, price/net −₹5.9 Cr.
Category
Share, attractiveness and where to invest.
Route to market
Coverage, strike rate, distributors and cost-to-serve.
Execution
Karnataka distribution increased +10.0%, but sales per distribution point declined −1.4%. Distribution expansion is not translating into productivity.
Sample plan
Latest-window revenue is ₹413.3 Cr against a sample plan of ₹424.6 Cr.