Ask Decisio

What should management understand next?

Ten management questions. Select one and Decisio will analyze the commercial model, show the evidence, and recommend a direction.

Answer

Maharashtra growth slowed from +11.8% to +4.8%. 92% of the movement concentrates in a few cuts: General Trade −8.3 pts; NOVA Cola 600 ml PET −2.9 pts; NOVA Cola 750 ml PET −1.3 pts.

Evidence

Fact
Current YoY: +4.8%
2026-08 versus 2025-08
Fact
Prior YoY: +11.8%
2026-05 versus 2025-05
Fact
Maharashtra revenue: ₹69.2 Cr
Fact
Share of incremental revenue: +15.7%
Latest month versus year ago, national incremental base.

Interpretation

Recommended action

Check outlet productivity and pack mix in General Trade before increasing promotional support.

High confidence

Decisio

Reading the commercial model.