Ask Decisio
What should management understand next?
Ten management questions. Select one and Decisio will analyze the commercial model, show the evidence, and recommend a direction.
Answer
Karnataka distribution increased +10.0%, but sales per distribution point declined −1.4%. Distribution expansion is not translating into productivity.
Evidence
- Fact
Karnataka: −1.4%
Distribution +10.0%
Interpretation
Recommended action
Hold net new outlets in empty-reach markets and work the existing base before buying more width.
High confidence