Decision required
Do we reallocate premium packs into Karnataka and Telangana?
Premium packs are growing faster than the portfolio and remain under-distributed.
Question
Do we reallocate premium packs into Karnataka and Telangana?
Demand is already proving itself. The constraint is availability, not a missing pack.
Evidence
Fact
Premium growth: Ahead of portfolio
Options
Choose deliberately. Accepting the recommendation is a decision, not a default.
Recommended direction
Reallocate into under-served states
Move premium inventory toward KA and Telangana high-velocity outlets.
Expected impact
A focused allocation should raise mix without a new launch.
Risk of inaction
- Forcing mix without outlet readiness creates returns.
Confidence
medium
How do the options trade off?
Option comparison
Trade-offs, not a score. Read across before choosing.
| Option | Expected impact | Risk | Trade-off |
|---|---|---|---|
Reallocate into under-served states Recommended | Mix-led revenue with limited new SKU cost. | Supply tightness in already-working states. | Requires allocation discipline. |
Hold current allocation | No disruption. Missed whitespace. | Competitors fill the gap. | Safer operations, slower mix gain. |
Selected: No option has been recorded yet. Back to signal