Decision required
Do we halt Karnataka outlet expansion until productivity recovers?
Karnataka added reach. Rate of sale did not come with it.
Question
Do we halt Karnataka outlet expansion until productivity recovers?
New outlets are systematically weaker than the existing Karnataka base.
Evidence
Fact
Distribution: Up
Numeric reach expanded ahead of volume.
Fact
Rate of sale: Down
Options
Choose deliberately. Accepting the recommendation is a decision, not a default.
Recommended direction
Halt expansion and recover velocity
Freeze net new outlets. Work the existing base.
Expected impact
A halt should lift rate of sale if the issue is immature width.
Risk of inaction
- Some productive towns may still be under-served.
Confidence
high
How do the options trade off?
Option comparison
Trade-offs, not a score. Read across before choosing.
| Option | Expected impact | Risk | Trade-off |
|---|---|---|---|
Halt expansion and recover velocity Recommended | Lower outlet growth, higher quality of distribution. | Coverage targets will be missed. | Sales scorecards must change. |
Continue expansion | More reach, continued ROS dilution in the near term. | Repeats the empty-reach pattern. | Looks like progress on a coverage KPI. |
Selected: No option has been recorded yet. Back to signal