PeriodCategoryBrandStateChannel

Business Explorer

Performance

How is the business performing, what changed, and what is driving or dragging growth.

Latest month versus same month last year

Investigate →

Where is growth coming from?

Preparing visual.

Investigate

Explain this

Fact

Revenue moved +₹20.2 Cr (+5.1%).

Evidence

Volume effect +₹22.8 Cr. Price −₹5.9 Cr. Mix +₹3.2 Cr. Largest add: Carbonated Soft Drinks. Largest drag: General Trade.

Inference

Headline growth is an average of unlike stories. The useful question is which cuts are earning the growth.

Recommendation

Start with the largest drag and the largest engine. Do not add spend to the drag until execution is understood.

How is the revenue shape changing?

Business Pulse

Revenue

₹413.3 Cr

+5.1%vs LY

Volume

9.1 Cr L

+5.8%

Realization

₹45.4

−0.6%

Distribution

3,35,112

+2.2%

CurrentYear agoSample plan

Preparing visual.

Versus sample plan: −2.7% (behind).

Is price or volume driving revenue?

Preparing visual.

View methodology

Revenue is volume × realization. Realization includes list price, pack mix and net discounting.
Volume effect holds prior realization constant and applies it to the change in units.
Mix effect holds each SKU's prior realization constant and applies the current volume mix.
Price effect is the residual realization movement at the current mix — price, discounting and unmeasured terms.
Volume + mix + price equals the observed revenue change on this slice.

Volume, mix and price effects are an identity on the selected slice. They explain the movement. They do not prescribe the action.

Category

Cut	Revenue	Growth	Contrib.	Realization	Shape
Carbonated Soft Drinks	₹254.0 Cr	+5.4%	+61.5%	₹51.0 · −0.8%	—
Water	₹54.5 Cr	+6.5%	+13.2%	₹18.9 · +0.1%	—
Energy Drinks	₹43.0 Cr	+12.6%	+10.4%	₹128.1 · −0.4%	—
Juice Drinks	₹40.8 Cr	−3.9%	+9.9%	₹65.0 · −1.5%	—
Sports Drinks	₹21.0 Cr	+3.4%	+5.1%	₹77.4 · −0.2%	—

Geography

Cut	Revenue	Growth	Contrib.	Productivity	Shape
Maharashtra	₹69.2 Cr	+4.8%	+16.7%	+5.5%	—
Tamil Nadu	₹48.4 Cr	+11.9%	+11.7%	+10.2%	—
Uttar Pradesh	₹46.3 Cr	+4.6%	+11.2%	+0.4%	—
Karnataka	₹39.4 Cr	+6.1%	+9.5%	−1.4%	—
Delhi NCR	₹39.0 Cr	+5.6%	+9.4%	+4.9%	—
Gujarat	₹33.2 Cr	+3.0%	+8.0%	+2.7%	—
Telangana	₹26.4 Cr	+5.1%	+6.4%	+4.2%	—
West Bengal	₹21.5 Cr	+3.0%	+5.2%	+2.7%	—
Andhra Pradesh	₹19.5 Cr	+3.0%	+4.7%	+2.7%	—
Rajasthan	₹17.6 Cr	+3.0%	+4.3%	+2.7%	—
Kerala	₹17.6 Cr	+3.0%	+4.3%	+2.7%	—
Madhya Pradesh	₹15.6 Cr	+3.0%	+3.8%	+2.7%	—
Odisha	₹9.8 Cr	+3.0%	+2.4%	+2.7%	—
Chhattisgarh	₹9.8 Cr	+3.0%	+2.4%	+2.7%	—

Decisio

Reading the commercial model.

Cut

Revenue

Growth

Contrib.

Realization

Shape

Carbonated Soft Drinks

₹254.0 Cr

+5.4%

+61.5%

₹51.0 · −0.8%

—

Water

₹54.5 Cr

+6.5%

+13.2%

₹18.9 · +0.1%

—

Energy Drinks

₹43.0 Cr

+12.6%

+10.4%

₹128.1 · −0.4%

—

Juice Drinks

₹40.8 Cr

−3.9%

+9.9%

₹65.0 · −1.5%

—

Sports Drinks

₹21.0 Cr

+3.4%

+5.1%

₹77.4 · −0.2%

—

Cut

Revenue

Growth

Contrib.

Productivity

Shape

Maharashtra

₹69.2 Cr

+4.8%

+16.7%

+5.5%

—

Tamil Nadu

₹48.4 Cr

+11.9%

+11.7%

+10.2%

—

Uttar Pradesh

₹46.3 Cr

+4.6%

+11.2%

+0.4%

—

Karnataka

₹39.4 Cr

+6.1%

+9.5%

−1.4%

—

Delhi NCR

₹39.0 Cr

+5.6%

+9.4%

+4.9%

—

Gujarat

₹33.2 Cr

+3.0%

+8.0%

+2.7%

—

Telangana

₹26.4 Cr

+5.1%

+6.4%

+4.2%

—

West Bengal

₹21.5 Cr

+3.0%

+5.2%

+2.7%

—

Andhra Pradesh

₹19.5 Cr

+3.0%

+4.7%

+2.7%

—

Rajasthan

₹17.6 Cr

+3.0%

+4.3%

+2.7%

—

Kerala

₹17.6 Cr

+3.0%

+4.3%

+2.7%

—

Madhya Pradesh

₹15.6 Cr

+3.0%

+3.8%

+2.7%

—

Odisha

₹9.8 Cr

+3.0%

+2.4%

+2.7%

—

Chhattisgarh

₹9.8 Cr

+3.0%

+2.4%

+2.7%

—