Decisio
Reading the commercial model.
Sample Business
NOVA Beverages India · Aug 2026
Sample Business
NOVA Beverages India · Aug 2026
Decisio
Reading the commercial model.
Business Explorer
Distribution is only useful if it converts. This page reads width against intensity.
Is distribution translating into productivity?
On a phone, use the ranked table beneath. The matrix is built for a wider reading surface.
Karnataka distribution increased +10.0%, but sales per distribution point declined −1.4%. Distribution expansion is not translating into productivity.
empty reach: Karnataka. healthy expansion: Tamil Nadu, Uttar Pradesh, Telangana.
Outlet count is not distribution quality. Width without velocity is an expensive illusion.
Hold net new outlets in empty-reach markets and work the existing base before buying more width.
Where is reach empty?
Where is growth ahead of distribution?
States
| Cut | Revenue | Growth | Contrib. | Productivity | Shape |
|---|---|---|---|---|---|
| Maharashtra | ₹69.2 Cr | +4.8% | +16.7% | +5.5% | — |
| Tamil Nadu | ₹48.4 Cr | +11.9% | +11.7% | +10.2% | — |
| Uttar Pradesh | ₹46.3 Cr | +4.6% | +11.2% | +0.4% | — |
| Karnataka | ₹39.4 Cr | +6.1% | +9.5% | −1.4% | — |
| Delhi NCR | ₹39.0 Cr | +5.6% | +9.4% | +4.9% | — |
| Gujarat | ₹33.2 Cr | +3.0% | +8.0% | +2.7% | — |
| Telangana | ₹26.4 Cr | +5.1% | +6.4% | +4.2% | — |
| West Bengal | ₹21.5 Cr | +3.0% | +5.2% | +2.7% | — |
| Andhra Pradesh | ₹19.5 Cr | +3.0% | +4.7% | +2.7% | — |
| Rajasthan | ₹17.6 Cr | +3.0% | +4.3% | +2.7% | — |
| Kerala | ₹17.6 Cr | +3.0% | +4.3% | +2.7% | — |
| Madhya Pradesh | ₹15.6 Cr | +3.0% | +3.8% | +2.7% | — |
| Odisha | ₹9.8 Cr | +3.0% | +2.4% | +2.7% | — |
| Chhattisgarh | ₹9.8 Cr | +3.0% | +2.4% | +2.7% | — |