Decisio
Reading the commercial model.
Sample Business
NOVA Beverages India · Aug 2026
Sample Business
NOVA Beverages India · Aug 2026
Decisio
Reading the commercial model.
Business Explorer
Which geographies and channels are earning growth, and which are borrowing it.
Which markets are causing the decline — or carrying growth?
On a phone, use the ranked table beneath. The matrix is built for a wider reading surface.
Company revenue +5.1% across 14 states and 7 channels.
General Trade is +36.6% of revenue. Modern Trade added +₹10.5 Cr.
A national average hides market quality. Strong position with weak growth is a different decision from weak position with strong growth.
Put management time on the large slowing market first, then the high-growth thin market.
How do state trends compare?
Maharashtra
+4.8%
₹69.2 Cr
Tamil Nadu
+11.9%
₹48.4 Cr
Uttar Pradesh
+4.6%
₹46.3 Cr
Karnataka
+6.1%
₹39.4 Cr
Delhi NCR
+5.6%
₹39.0 Cr
Gujarat
+3.0%
₹33.2 Cr
Telangana
+5.1%
₹26.4 Cr
West Bengal
+3.0%
₹21.5 Cr
Andhra Pradesh
+3.0%
₹19.5 Cr
Rajasthan
+3.0%
₹17.6 Cr
Kerala
+3.0%
₹17.6 Cr
Madhya Pradesh
+3.0%
₹15.6 Cr
Odisha
+3.0%
₹9.8 Cr
Chhattisgarh
+3.0%
₹9.8 Cr
States
| Cut | Revenue | Growth | Contrib. | Productivity | Shape |
|---|---|---|---|---|---|
| Maharashtra | ₹69.2 Cr | +4.8% | +16.7% | +5.5% | |
| Tamil Nadu | ₹48.4 Cr | +11.9% | +11.7% | +10.2% | |
| Uttar Pradesh | ₹46.3 Cr | +4.6% | +11.2% | +0.4% | |
| Karnataka | ₹39.4 Cr | +6.1% | +9.5% | −1.4% | |
| Delhi NCR | ₹39.0 Cr | +5.6% | +9.4% | +4.9% | |
| Gujarat | ₹33.2 Cr | +3.0% | +8.0% | +2.7% | |
| Telangana | ₹26.4 Cr | +5.1% | +6.4% | +4.2% | |
| West Bengal | ₹21.5 Cr | +3.0% | +5.2% | +2.7% | |
| Andhra Pradesh | ₹19.5 Cr | +3.0% | +4.7% | +2.7% | |
| Rajasthan | ₹17.6 Cr | +3.0% | +4.3% | +2.7% | |
| Kerala | ₹17.6 Cr | +3.0% | +4.3% | +2.7% | |
| Madhya Pradesh | ₹15.6 Cr | +3.0% | +3.8% | +2.7% | |
| Odisha | ₹9.8 Cr | +3.0% | +2.4% | +2.7% | |
| Chhattisgarh | ₹9.8 Cr | +3.0% | +2.4% | +2.7% |