Decisio
Reading the commercial model.
Sample Business
NOVA Beverages India · Aug 2026
Sample Business
NOVA Beverages India · Aug 2026
Decisio
Reading the commercial model.
Business Explorer
Are we covering the right outlets, and is the route earning the cost of serving them?
Are we covering the right outlets?
On a phone, use the ranked table beneath. The matrix is built for a wider reading surface.
Average strike rate is +74.0%.
Mumbai · Urban Dense is the weakest strike-rate cut. Rest UP Agri Dist. 5 holds the most inventory.
Coverage is not the same as productive coverage. Cost-to-serve and sell-through decide whether a route is earning its keep.
Hold width in empty-reach states and fix the high-cost Mumbai routes before adding drops.
Which routes are productive?
Which distributors are inefficient?
On a phone, use the ranked table beneath. The matrix is built for a wider reading surface.
Where is cost-to-serve too high?
Outlet potential versus coverage
| City / territory | Revenue | Growth | Billed points |
|---|---|---|---|
| Rest Tamil Nadu | ₹25.2 Cr | +11.9% | 18,385 |
| Chennai | ₹23.2 Cr | +11.9% | 16,970 |
| Mumbai | ₹22.0 Cr | −12.5% | 16,443 |
| Delhi | ₹21.4 Cr | +5.6% | 17,321 |
| Bengaluru | ₹20.8 Cr | +7.1% | 19,180 |
| Visakhapatnam | ₹19.5 Cr | +3.0% | 16,835 |
| Rest Gujarat | ₹19.3 Cr | +3.0% | 16,280 |
| Rest UP | ₹18.5 Cr | +4.6% | 16,268 |
| Pune | ₹17.6 Cr | +21.2% | 13,182 |
| Jaipur | ₹17.6 Cr | +3.0% | 15,253 |
| Kochi | ₹17.6 Cr | +3.0% | 15,255 |
| Hyderabad | ₹16.4 Cr | +5.1% | 8,842 |
Mumbai grew −12.5% versus Maharashtra +4.8%. Highest potential is not the same as highest delivery.
Where is state execution healthy versus empty?