Revenue growth

Price, mix, pack and realization — the quality of the rupee, not only the size of it.

Is price or volume driving revenue?

Preparing visual.

View methodology

Revenue is volume × realization. Realization includes list price, pack mix and net discounting.
Volume effect holds prior realization constant and applies it to the change in units.
Mix effect holds each SKU's prior realization constant and applies the current volume mix.
Price effect is the residual realization movement at the current mix — price, discounting and unmeasured terms.
Volume + mix + price equals the observed revenue change on this slice.

Volume, mix and price effects are an identity on the selected slice. They explain the movement. They do not prescribe the action.

Where is realization moving?

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Explain this

Fact

Company realization moved −0.6%. Gross-to-net is +11.6%.

Evidence

General Trade is the weakest realization cut at −4.4%. Mix effect +₹3.2 Cr; price/net −₹5.9 Cr.

Inference

Realization is not list price. It is price, pack mix and discounting together. A GT leak is usually mix or scheme, not a missing MRP.

Recommendation

Inspect discount corridors and pack mix in the leaking channel before changing list price.

Gross margin is +48.7% versus +49.3% prior. Trade spend is visible in gross-to-net +11.6%.

Decisio

Reading the commercial model.