PeriodCategoryBrandStateChannel

Energy Drinks

Latest month versus same month last year. Growth +12.6%.

How is Energy Drinks performing?

Business Pulse

Revenue

₹43.0 Cr

+12.6%vs LY

Volume

33.6 lakh L

+13.1%

Realization

₹128.1

−0.4%

Distribution

12,772

+2.6%

CurrentYear ago

Preparing visual.

Is price or volume driving revenue?

Preparing visual.

View methodology

Revenue is volume × realization. Realization includes list price, pack mix and net discounting.
Volume effect holds prior realization constant and applies it to the change in units.
Mix effect holds each SKU's prior realization constant and applies the current volume mix.
Price effect is the residual realization movement at the current mix — price, discounting and unmeasured terms.
Volume + mix + price equals the observed revenue change on this slice.

Volume, mix and price effects are an identity on the selected slice. They explain the movement. They do not prescribe the action.

What is driving this entity?

Preparing visual.

Signals

Related decisions

Recommended next step

Build Pulse where rate of sale is already high before buying share with discounting.

Decisio

Reading the commercial model.