Decisio
Reading the commercial model.
Sample Business
NOVA Beverages India · Aug 2026
Sample Business
NOVA Beverages India · Aug 2026
Decisio
Reading the commercial model.
Business Explorer
Category to brand to SKU to pack — where growth concentrates, and where it is stuck.
Which SKUs should receive investment — and which should be protected?
On a phone, use the ranked table beneath. The matrix is built for a wider reading surface.
3 SKUs generate 70% of incremental growth, increasing portfolio concentration risk.
Top incremental SKUs: NOVA Cola 250 ml PET, Pulse Energy 250 ml Can, Hydra Water 500 ml Water PET. Declining brands: Vita Mango, Spark Orange, Vita Mixed Fruit.
A portfolio that grows through three packs is earning this month and borrowing next month.
Protect the engines, restage or reallocate the declining brand, and do not launch another pack until the long tail is named.
Is growth becoming concentrated?
6 of 12 SKUs generate 80% of incremental growth.
Which brands are dragging the portfolio?
Detection