Decisio
Reading the commercial model.
Sample Business
NOVA Beverages India · Aug 2026
Sample Business
NOVA Beverages India · Aug 2026
Decisio
Reading the commercial model.
Business Explorer
Price, mix, pack and realization — the quality of the rupee, not only the size of it.
Which promotions create value?
On a phone, use the ranked table beneath. The matrix is built for a wider reading surface.
Promotion ledger
| Promo | Type | Channel | ROI | Spend |
|---|---|---|---|---|
| qc-entry | Price discount | QC | -0.82x | ₹3.1 Cr |
| gt-family-harvest | Trade scheme | GT | -0.99x | ₹2.6 Cr |
| mt-can-burst | Visibility | MT | -0.59x | ₹1.8 Cr |
| mt-pulse | Consumer offer | MT | -0.39x | ₹1.2 Cr |
| tn-rgb | Bundle | GT | -0.79x | ₹0.9 Cr |
| water-summer | Sampling | MT | -0.69x | ₹0.7 Cr |