Decisioby Intellectra Labs

Today Business Signals Opportunities Decisions Scenarios Review Ask Decisio Memory Data

Sample Business

NOVA Beverages India · Aug 2026

Decisio

Reading the commercial model.

Overview Performance Markets Portfolio Revenue growth Category RTM Execution

PeriodCategoryBrandStateChannel

Business Explorer

Revenue growth

Price, mix, pack and realization — the quality of the rupee, not only the size of it.

Decisio sees

Of the +₹20.2 Cr revenue move, volume is +₹22.8 Cr, mix +₹3.2 Cr, price/net −₹5.9 Cr.

Decisio sees

General Trade realization declined −4.4%.

Investigate →

Decisio sees

promo-gt-family-harvest returned -0.99x ROI — incremental volume did not cover spend.

Price Mix Pack Promotion Realization

Where is pricing leaking?

PreviousCurrent

General Trade−2.4%
₹154.9 Cr₹151.1 Cr
Quick Commerce+26.4%
₹24.9 Cr₹31.5 Cr
Wholesale+3.5%
₹46.8 Cr₹48.5 Cr
HoReCa+3.6%
₹31.4 Cr₹32.5 Cr
Institutional+3.6%
₹19.1 Cr₹19.8 Cr
E-commerce+13.4%
₹25.1 Cr₹28.4 Cr
Modern Trade+11.5%
₹91.0 Cr₹101.5 Cr

Decisio sees

General Trade is the weakest realization cut at −4.4%. Mix effect +₹3.2 Cr; price/net −₹5.9 Cr.

Explain this

Fact

Company realization moved −0.6%. Gross-to-net is +11.6%.

Evidence

General Trade is the weakest realization cut at −4.4%. Mix effect +₹3.2 Cr; price/net −₹5.9 Cr.

Inference

Realization is not list price. It is price, pack mix and discounting together. A GT leak is usually mix or scheme, not a missing MRP.

Recommendation

Inspect discount corridors and pack mix in the leaking channel before changing list price.

Which SKUs show realization anomalies?

Preparing visual.

Are discounted channels actually growing?

Growth enginesProtect / FixEmerging betsWatch / Rationalize

Preparing visual.

On a phone, use the ranked table beneath. The matrix is built for a wider reading surface.