Decisio
Reading the commercial model.
Sample Business
NOVA Beverages India · Aug 2026
Sample Business
NOVA Beverages India · Aug 2026
Decisio
Reading the commercial model.
Business Explorer
Price, mix, pack and realization — the quality of the rupee, not only the size of it.
Is the pack mix premiumising?
Which packs moved revenue?
NOVA Cola price ladder
Entry and family packs are priced to work. 300 ml and 600 ml sit too close to neighbours — a mid-price architecture gap.
| Pack | Role | MRP | ₹ / litre |
|---|---|---|---|
| 2 L PET | family | ₹95 | ₹32 |
| 1.5 L PET | family | ₹80 | ₹36 |
| 1.25 L PET | family | ₹70 | ₹37 |
| 750 ml PET | core | ₹50 | ₹44 |
| 600 ml PET | core | ₹45 | ₹49 |
| 500 ml PET | core | ₹40 | ₹52 |
| 200 ml RGB | entry | ₹20 | ₹66 |
| 250 ml PET | entry | ₹25 | ₹66 |
| 300 ml PET | core | ₹32 | ₹67 |
| 330 ml Can | premium | ₹40 | ₹81 |
| 250 ml Can | premium | ₹35 | ₹96 |